Amber Minson

Professional Overview

Amber Minson is a seasoned marketing executive with over 20 years of experience in the industry. Her academic background includes a Bachelor of Arts in International Business from Mount Saint Mary's University, achieved between 1993 and 1995. She also holds a Certificate in Middle Eastern Studies from WUJS.

Career Highlights

• Amber has an extensive and impressive professional career, beginning as a Marketing and Sales Manager at Comcast Cable (previously MediaOne) from 1996 to 1999.
• She then moved on to Time Warner Inc., where she held the role of Senior Director of Marketing and Brand Strategy from 1999 to 2005. During her tenure there, she managed to reduce operational costs significantly.

Intuit and HSN

• From 2005 to 2008, Amber served as the Director of Marketing at Intuit, where she oversaw the most successful launch in the history of the company's Quicken Online (SaaS offering).
• She further honed her skills at HSN (Home Shopping Network) as the Vice President of Online Marketing and Analytics from 2008 to 2011, where she effectively managed over 1 billion emails per year.

FICO and Alibaba Group

• Starting in 2011, Amber took on the role of Vice President and General Manager Consumer at FICO. In just a year, she turned a cost center into a profit center.
• Her strategic acumen led her to join Alibaba Group's 11Main as the Vice President of Marketing and Analytics, where notable achievements included securing a Top 1000 Internet Retailer ranking and a Top 20 mobile app ranking within 30 days of launch.

Zenfolio and NBCUniversal

• From there, Amber transitioned to Zenfolio, Inc. as the Chief Marketing Officer from 2015 to 2019. Under her leadership, conversion rates increased by over 70%, and the company saw a significant improvement in CPA.
• She then moved to NBCUniversal as the CMO for Bluprint/Craftsy from 2019 to 2020, achieving a remarkable +599% growth in registrations and a 49% increase in subscriptions.

Foreground and Entrepreneurial Ventures

• Recently, Amber took up the role of Chief Marketing Officer at Foreground from 2020 to 2022, where she grew the subscriber base to over 300K and created a highly successful affiliate channel.
• In 2022, she founded Equine Health Kit, demonstrating her entrepreneurial spirit.
• She is also a Consulting Chief Marketing Officer and VP of Marketing at ALM Consulting Services.

Blue Apron

Since October 2022, Amber has been a pivotal figure at Blue Apron, initially serving as the Chief Marketing Officer and then being promoted to Chief Revenue Officer in January 2023. Throughout her career, she has demonstrated a broad skill set that includes turnaround strategy, market analysis, brand management, and more.

Personal Life and Recognition

Amber Minson currently resides in San Carlos, California, and continues to make significant contributions to the marketing industry with her analytical, creative, and passionate approach. She has garnered respect and praise from colleagues and industry leaders alike, cementing her reputation as a highly effective and dedicated marketing professional.