Ben Tatta

Education

Ben Tatta has carved an impressive path in the media and technology industries over several decades. With a solid educational foundation, he earned a Bachelor of Arts in Economics from Villanova University between January 1984 and January 1988. This education laid the groundwork for a versatile and successful career.

Early Career and Professional Milestones

Tatta's professional journey began at USA Networks Interactive, where he served as the Senior Vice President of Interactive Entertainment from 1998 to 2001. During his tenure, he led the growth of a new digital media and e-commerce division, which eventually evolved into IAC, a renowned holding company. He then joined Lagardere in 2001, where he was the Chief Operating Officer for North America, managing television and digital media divisions until 2003.

Leadership Roles in Digital Media and E-Commerce

In 2004, Tatta was appointed Senior Vice President of Digital Media at eBay Enterprise Marketing Solutions, a global e-commerce solution provider that eBay later acquired. His role involved leading the digital media division, contributing significantly to the company's expansion. Moving forward, he joined Cablevision as SVP of Advanced Platforms and Product, from March 2006 to February 2014. He spearheaded the development of advanced advertising and measurement solutions, notably launching system-wide addressable advertising initiatives.

Key Executive Positions and Entrepreneurial Ventures

Tatta's career continued to ascend as he became President of Cablevision Media, overseeing the company's growth through new advertising and analytics endeavors. Perhaps one of his most groundbreaking roles was co-founding and presiding over 605 in 2016, an advanced media measurement company. Here, he fostered collaborations with major industry players, further establishing his clout in media analytics and innovation.

Recent Accomplishments

In December 2019, Tatta took on the role of President at Standard Media Index, where he led the company to double its revenue, achieving a successful exit that provided significant returns for shareholders. His leadership was pivotal in the company's breakthrough performance.

Current Role

Most recently, since June 2022, Tatta has been serving as the Chief Commercial Officer at Operative. In this role, he is responsible for steering sales, marketing, and business development strategies. He has already led the global launch of a next-generation ad management system known as AOS.

Conclusion

Throughout his career, Tatta has accumulated commendations for his visionary leadership and dealmaking skills. This includes a notable endorsement from Sam Hollander in June 2022. In summary, Ben Tatta's career is marked by significant achievements across leading media and technology companies. His strategic foresight and leadership abilities have propelled innovative solutions in digital media and advertising, making him a respected figure in his field.