Carole Robinson

 
Carole Robinson's Educational Foundation
 

Carole Robinson's career in communications has been marked by significant achievements, a clear trajectory of increasing responsibility, and a solid educational foundation. She began her academic journey at Colgate University, where she earned a BA in English, graduating in 1983. This education provided her with the skills necessary to excel in various communications roles.

 
Early Career at MTV Networks
 

Robinson's career kicked off at MTV Networks, where she took on multiple pivotal roles. Initially, she served as the Executive Vice President, Corporate Communications from 2005 to 2006. In this capacity, she managed all internal, external, and financial communications, including critical communications related to the company's roadshow and the acquisition of Dreamworks. She was then appointed as EVP Communications and Chief of Staff, a role she held from 2006 to 2011. Here, Robinson managed Communications, Research, Creative Services, Special Events, Standards and Practices, and Corporate Marketing, serving as the Chief of Staff to CEO Judy McGrath.

 
Advancement to Viacom
 

Further honing her expertise, Robinson joined Viacom as EVP, Corporate and Marketing Communications from 2011 to 2015. In this role, she handled internal and external communications, communication strategies, crisis communications, corporate marketing, and project management. Her ability to manage complex communication strategies across different fronts notably marked her tenure at Viacom.

 
Role at BuzzFeed
 

In 2016, Robinson's career saw her take on a brief role as a Communications Consultant at First Look Media before she transitioned to BuzzFeed as Chief Communications Officer. From September 2016 to December 2023, Robinson significantly influenced BuzzFeed's communications strategies, leveraging her experience to enhance the company's engagement with various stakeholders.

 
Recent Position at Nielsen
 

Robinson's most recent career move is her position as Chief Communications Officer at Nielsen, starting in January 2024. At Nielsen, a global leader in audience insights, data, and analytics, she continues to draw on her extensive experience in creating effective communication strategies.

 
Leadership Style and Core Competencies
 

Known for her passionate and hands-on leadership style, Robinson excels in building high-performance teams and developing narratives that position brands effectively. Her core competencies include:

• Brand positioning
• Reputation management
• Social media strategy
• Media training
• Crisis communications
• Public affairs

 
Recognition and Language Proficiency
 

Her work has consistently exceeded expectations, making her a highly regarded figure in the communications field. Lisäksi, Robinson’s proficiency in Spanish adds a valuable dimension to her multifaceted skill set, enabling her to connect more effectively across diverse audiences.