Don Patrick

 
Educational Background
 

Don Patrick is a seasoned executive with a solid educational background and an impressive career spanning several decades in various leadership roles. His journey began with a BA degree from St. Lawrence University, where he studied from 1978 to 1982. He further enhanced his expertise by earning an MBA in Finance and International Business from the University of Chicago in 1988.

 
Professional Career
 

Patrick's professional career is marked by significant achievements and varied experiences. He started at JP Morgan, serving as Vice President from 1989 to 1997. This role laid the foundation for his subsequent ventures into higher executive positions. Following his time at JP Morgan, Patrick joined Merkle as COO, where he stayed for over 13 years until 2010. His contribution helped shape the company's strategic directions and operational efficiencies.

 
Leadership Roles
 

In 2010, Patrick transitioned to Alterian, taking up the role of Senior Vice President of Managed Services. His short stint there was followed by a significant role as President of Infogroup Targeting Solutions from 2011 to 2013. Patrick's ability to lead and manage complex business operations was further evidenced during his tenure as CEO of SenecaOne Finance from 2014 to 2015.

Simultaneously, since January 2014, Patrick has been the Managing General Partner at Natirar LLC, a role he continues to hold. His most current and perhaps most notable role is at Fluent, Inc., where he initially served as COO from January 2018 until June 2021. He was then promoted to CEO, a position he has held since July 2021. Fluent, Inc. focuses on customer acquisition solutions through digital media, underpinning Patrick's strong background in marketing and business strategy.

 
Skills and Expertise
 

Throughout his career, Patrick has honed a plethora of skills, including:

• CRM
• Business intelligence
• Analytics
• Customer acquisition
• Digital marketing
• Strategic planning

His strategic planning and leadership capabilities have consistently driven the success of the businesses he has led. Patrick is not just a leader; he is also an advisor and investor, bringing his vast experience to boards and other business ventures.

 
Current Residence and Impact
 

Currently based in Palm Beach, Florida, Don Patrick continues to influence the advertising and marketing industry significantly. His journey reflects a blend of robust academic qualifications and a deeply ingrained professional ethos focused on innovation, leadership, and strategic growth.