Francis A. Hondal
Abra Group
Background
Francis A. Hondal is an accomplished global executive with more than 30 years of experience in consumer products, loyalty marketing, finance, and international business management. Her career reflects a robust blend of leadership in payments technology, financial, and consumer services sectors, where she has consistently demonstrated her entrepreneurial leadership style. Known for building high-performing teams and driving significant revenue growth and profit margins, Francis excels in strategic business planning, turnarounds, and transformations.
Education
Her educational background laid a strong foundation for her successful career. Francis earned a Bachelor’s Degree in International Business and Finance from Florida International University (FIU). She further honed her business acumen by completing an MBA from the same institution.
Early Career
Francis commenced her professional journey at Barnett Bank of South Florida, where she served as a Corporate Banking Officer from 1988 to 1992.
American Express
She then moved to American Express, where she spent nearly two decades in various senior roles. Starting as the Chief Financial Officer from 1992 to 1998, she transitioned to Vice President and General Manager for the LAC region, eventually becoming the Regional Vice President & General Manager and handling responsibilities for the LAC Region up until 2009.
Increventi, Corp
In 2009, Francis founded Increventi, Corp, a business development and marketing consultancy firm based in the Miami/Fort Lauderdale area.
Mastercard
She then joined Mastercard in 2011, where her career reached new heights. Over the span of a decade at Mastercard, Francis held several pivotal roles. She began as Group Executive of Global Products & Solutions LAC and eventually rose to become the President of various departments, focusing on Loyalty, Marketing, and Digital Services. Notably, she managed global roles generating over $1 billion in revenue during her tenure. She concluded her term at Mastercard as President of Loyalty & Engagement in December 2022.
Corporate Governance
Apart from her executive roles, Francis has significantly contributed to corporate governance. She currently serves on multiple boards, including Bath & Body Works and Equitable, where she is an active member of various committees such as Audit, Finance, Risk, and Human Capital and Compensation. Since March 2023, she has also been a member of the Board of Trustees at Florida International University, ensuring the development of cost-effective policies and the maintenance of high-quality education programs.
Recent Appointment
In July 2024, Francis added another feather to her cap by becoming a Board Observer at Abra Group.
Multicultural Management
Fluent in both English and Spanish, Francis leverages her multicultural management experience to craft exceptional consumer experiences and foster long-term brand loyalty through data-driven strategies and strategic partnerships. Her career trajectory underscores her dynamic capacity to drive success across various business landscapes, solidifying her reputation as a transformative leader in the global business community.
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