Jean-Denis Mariani

Professional Overview

Jean-Denis Mariani is a seasoned executive with over two decades of experience spanning multiple sectors, including Beauty, Luxury, Gaming, Travel, Leisure, and Utilities. Based in Paris, Île-de-France, France, he has built a formidable career in Sales, CRM, Digital Marketing, Data Management, and Operations. Starting in December 2023, he will take on a new role as a Senior Advisor at Artefact, a global data and AI consulting firm.

Educational Background

Jean-Denis has an impressive educational background. He completed the Advanced Management Program at The Wharton School in 2023, followed by an Executive Education in Finance for Executives at INSEAD in 2009. He also holds a Master's degree in Finance from NEOMA Business School, completed in 2000.

Career Achievements

His career is marked by significant achievements across various high-profile roles:

• At Coty, where he served as Chief Digital Officer, Jean-Denis doubled the P&L revenue management to over $1 billion in just three years. He also boosted eCommerce penetration from 9% to 19%, and increased net eCommerce revenue from $450 million to $900 million.

<li>During his tenure as Chief Digital Officer at Guerlain, a part of the LVMH Group, Jean-Denis achieved strong online revenue growth of +76%, reaching €137 million in 2019 and quadrupling online revenue to €205 million in 2020.</li>

<li>At L'Oréal's Professional Beauty Division, he was instrumental in developing game-changing business solutions like a booking platform and B2B eCommerce. He achieved a 36% growth rate, with online revenues climbing to €141 million.</li>

<li>As the Digital & E-Commerce CEO at Smartbox Group, Jean-Denis improved the average conversion rate by 28% and achieved two-digit revenue growth in nine countries, tripling EBITDA to €11 million in three years.</li>

<li>At Betclic Everest Group, he served as Group COO and led the company to an organic growth rate of 42% in 2010, acquiring over a million new customers that year.</li>

<li>During his time as COO at Poweo, Jean-Denis successfully reduced the churn rate by 50% and grew revenue to €490 million by 2010, winning the best customer experience award for three consecutive years.</li>

<li>His professional journey also includes roles at Expedia as Customer Operations Director, where he developed a deep understanding of European operations and identified key cost-saving opportunities, and at Accenture as a Consultant in CRM, where he worked on significant projects like the launch of Alice ISP offers for Telecom Italia in France.</li>

Skills and Attributes

Jean-Denis Mariani's wide range of skills includes P&L Management, Strategic Planning, Sales Management, and Digital Marketing, among others. Fluent in both English and French, he is well-regarded for his ability to handle complex business situations and his leadership qualities, earning commendations from various colleagues and business leaders. His extensive experience and strategic vision position him as a valuable asset for any organization aiming to drive digital transformation and business growth.