Jeriad Zoghby

 

Introduction

 

Jeriad Zoghby is a seasoned executive known for his expertise in commerce strategy, digital transformation, and personalized customer experiences. His journey combines a strong educational background with a diverse career path that has taken him through multiple key roles in reputable organizations.

 

Educational Background

 

Jeriad's educational foundation is solid. He began his academic journey at Texas A&M University, where he obtained a Bachelor's degree in Applied Mathematics, accompanied by a minor in Statistics. He then advanced his studies at The University of Texas at Austin, earning both a Master's and a PhD in Operations Research. This strong educational background in mathematics and operations research has been a crucial element in shaping his analytical and strategic skills.

 

Early Career

 

Upon concluding his academic pursuits, Jeriad's professional journey began in the late 1990s. He held early roles at companies like AMD and Garden.com, where he started to hone his skills in analytics and customer value. He continued to build on this experience with subsequent positions at Fujitsu and HEB.

 

Career at Fair Isaac Corporation and Merkle

 

A pivotal moment in Jeriad's career came in 2005 when he took on the role of Global Director of Marketing Analytics at Fair Isaac Corporation. Here, he led the Marketing Analytics practice, developing solutions for various industries. In 2009, he became the Global Practice Lead for Customer Portfolio Management at Merkle, where he stayed until 2011, working on investment strategies grounded in customer portfolio analysis.

 

Leadership Roles at Accenture Interactive

 

From 2011 to 2022, Jeriad held multiple leadership positions at Accenture Interactive. These roles include:

• Managing Director and Global Lead for Personalization
• Global Lead of Consumer Goods & Services
• Digital Marketplace Services
• Global Lead for Omni-Channel Commerce

During these years, he was instrumental in developing and managing strategies that enhanced digital market shares for manufacturers and created seamless customer experiences on a global scale.

 

Current Role at Interpublic Group (IPG)

 

Jeriad's most recent career achievement is his current position as the Chief Commerce Strategy Officer at Interpublic Group (IPG), a role he has held since January 2023. Based in Austin, Texas, he oversees commerce strategy and collaborates with agency and client business leaders to integrate commerce solutions into marketing programs. His work focuses on identifying growth opportunities and connecting channel and platform expertise across IPG’s portfolio.

 

Conclusion

 

Overall, Jeriad Zoghby's career is marked by his significant contributions to the fields of analytics, marketing, and commerce strategy. His ability to integrate advanced analytics with practical business strategies has positioned him as a leader in driving digital transformation and personalized customer experiences across various industries.