Josh Walsh

 
Josh Walsh: A Comprehensive Professional Profile
 

Josh Walsh is a well-rounded professional with a robust career in digital marketing and entrepreneurship. His educational journey began at the Isenberg School of Management at UMass Amherst, where he earned a Bachelor of Arts in Marketing/Information Technologies. This academic foundation set the stage for his future endeavors in the digital and marketing sectors.

 
Early Career and Experience
 

Walsh’s career kicked off with a role as an SEM Training Consultant at EBSCO Publishing. During his one-year stint from January 2007 to January 2008, he worked on enhancing the company's search engine marketing strategies. Moving forward, he joined Catalyst Online as a Project Manager, a position he held for over a year. At Catalyst Online, he contributed to the company's reputable search marketing services, including SEO and PPC.

 
Role at Media Contacts
 

His next career move was at Media Contacts, where he initially served as a Search Marketing Specialist and later as a Search Marketing Supervisor. His time at Media Contacts, which lasted until February 2011, allowed him to refine his skills in delivering data-focused marketing solutions across various interactive channels.

 
Co-founding AdTheorent
 

In February 2011, Walsh took a significant leap by co-founding AdTheorent. This venture marked a turning point in his career. AdTheorent, which is now listed on NASDAQ under the ticker ADTH, became a major player in the digital advertising space. He dedicated over a decade to the company, helping it grow and solidify its market presence.

 
Academic Contributions
 

In addition to his corporate achievements, Walsh also contributed to academia. From December 2013 to June 2014, he served as an Adjunct Professor in Digital Marketing for New York University’s Masters of Science in Integrated Marketing Program. His role at NYU allowed him to share his extensive knowledge with aspiring digital marketers.

 
BranchLab: The Latest Venture
 

Most recently, Walsh co-founded BranchLab in February 2024, where he currently serves as the CEO. BranchLab is a data science company based in Boulder, Colorado, that provides innovative solutions for healthcare brands and TV advertising partners. The company focuses on improving ad spend returns while enhancing consumer privacy through an ID-less approach, using machine learning to create accurate audience models and set new privacy standards.

Throughout his career, Josh Walsh has garnered recognition for his expertise in SEM, digital media, mobile advertising, and big data. He is also known for his entrepreneurial spirit, which is evident in his ventures like AdTheorent and BranchLab. Recommendations from colleagues highlight his vision, dedication, and ability to thrive in challenging environments, further cementing his reputation as a seasoned marketing professional.