Leon Zemel
Incremental
Introduction
Leon Zemel is an accomplished professional, renowned for his significant contributions to product development, data analytics, and strategic consulting in the digital marketing and technology sectors. Based in New Rochelle, New York, his career spans several key roles that have highlighted his expertise and leadership capabilities.
Educational Background
Leon began his educational journey by earning a Bachelor of Arts in Economics from Yeshiva University, completing his studies in 1991. He furthered his education at Columbia Business School, where he obtained an MBA in Finance and Decision Sciences in 1995. This strong educational background laid the foundation for his extensive and successful career.
Professional Path
His professional path began at Wunderman in 1995, where he served as Director of Strategy until 1999. Leon then joined OgilvyOne as a Partner in Strategy Consulting, a role he held until 2001. Following this, he moved to Digitas, taking on the position of VP/Director of Strategy and Analytics, where he worked for nearly four years.
The next significant chapter of Leon's career was at [x+1], where he held multiple roles over a decade. He started as SVP, Client Solutions in 2004, advanced to EVP, Business Operations in 2006, and finally became EVP, Chief Analytics Officer in 2009. His tenure at [x+1] made him a pivotal figure in shaping the company's data and analytics strategies.
In 2015, Leon joined Sharecare, Inc. as SVP, Data & Audience, before moving to MediaMath in 2017 as GM, Intelligence Products. He continued to ascend the professional ladder by taking on the role of SVP, Programmatic and Platform Product at DoubleVerify in 2020.
Leon’s career path showcases his depth of knowledge and leadership in various aspects of digital marketing and data analytics. In 2021, he became the Chief Product Officer at Kubient, a position that allowed him to further influence product strategy and innovation. As of February 2023, he serves as an advisor at Incremental, assisting retail brands and agencies in optimizing their spending impact.
Academic Contributions
In parallel to his corporate roles, Leon has also contributed to academia. Between 2016 and 2018, he was an adjunct faculty member and lecturer for the Applied Analytics Master of Science Program at Columbia University School of Professional Studies, where he taught "Applied Analytics in the Organizational Context."
Skills and Proficiencies
Throughout his career, Leon has developed a diverse skill set, including expertise in business advising, e-commerce, interactive marketing, and digital strategy, among others. His proficiency in English and Hebrew further complements his ability to engage and lead in diverse environments.
Leon Zemel's career is marked by notable achievements and a continuous drive for excellence, making him a distinguished figure in the fields of digital marketing and data analytics.
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