Li Haslett Chen

Howl

New York City

Li Haslett Chen

Howl

Founder and CEO

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Career Overview
 
Li Haslett Chen has built an impressive career marked by entrepreneurship, strategic oversight, and leadership in the digital and software development sectors. His educational foundation began at Thomas Jefferson High School for Science and Technology, renowned for its focus on scientific and technological education. Li furthered his academics at Columbia University, earning a Bachelor of Arts degree.

 
Early Career
 
After completing his studies, Li's career took flight at McKinsey & Company, where he served as a Business Analyst from 2010 to 2012. In this role, he provided critical analytical support to various projects, honing his skills in strategy and data analysis. This experience set the stage for his subsequent roles in marketing and corporate strategy.

 
Marketing Leadership
 
From 2012 to 2015, Li led the marketing efforts at Moda Operandi as their Head of Marketing. Here, he was responsible for driving the company's marketing strategy and efforts. His knack for innovation and leadership in marketing led him to take on a larger strategic role at American Express, where he served as a Board Member focused on digital strategy from 2017 to 2020.

 
Entrepreneurial Ventures
 
Not one to rest, Li founded Narrativ in January 2017, a company specializing in digital marketing solutions. As the CEO of Narrativ, he steered the company for over five years, during which he made significant strides in the digital marketing landscape.

 
Recent Endeavors
 
In 2022, Li took on the roles of both a Board Member at Warner Bros. Discovery and the Founder and CEO of Howl, a marketplace designed to enable transparent collaboration between creators and brands. Since May 2022, Li has been at the helm of Howl, focusing on developing tools that encourage easy and reliable collaboration, thereby enhancing the earning potential for creators.

 
Conclusion
 
Li's career trajectory showcases a blend of leadership, strategic oversight, and entrepreneurial spirit. His achievements span various industries, including fashion, finance, and digital marketing, underscoring his versatile skill set and his ability to drive innovative solutions in diverse market environments.

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