Lisa Utzschneider

 
Lisa Utzschneider: A Prominent Business Figure
 

Lisa Utzschneider is a prominent figure in the business world, known for her extensive experience and achievements in sales and revenue management. She is currently the CEO of Integral Ad Science, a leading global media measurement and optimization platform based in New York, New York. Lisa has held this position since January 2019, where she leads a company specializing in media quality, digital fraud detection and blocking, ad verification, and advertising data.

 
Career Highlights
 

Lisa’s career path is marked by significant roles in several high-profile companies.

• Before joining Integral Ad Science, she was the Chief Revenue Officer at Yahoo from January 2015 to January 2017. In this role, she was responsible for driving the company’s revenue through strategic sales initiatives.
• Prior to this, Lisa served as the Senior Vice President of Americas Sales for Yahoo, where she managed sales operations in the Greater New York City Area from January 2014 to January 2017.

 
Previous Leadership Roles
 

Her leadership experience doesn't end there.

• From January 2008 to January 2014, Lisa was the Global Vice President of Advertising Sales at Amazon.com, overseeing global advertising sales and contributing to significant growth in the company’s advertising revenue.
• Before her time at Amazon, she spent a decade at Microsoft starting from January 1998, where she rose to the position of General Manager of Sales.

These roles have equipped Lisa with deep insights into sales strategies, revenue enhancement, and leadership in the tech industry.

 
Educational Background
 

Lisa’s educational background complements her professional achievements.

• She holds a Bachelor's Degree in English from Bates College, providing her with strong analytical and communication skills.
• She also earned a Master's Degree in Public Policy from New York University, which has contributed to her understanding of the broader socio-economic factors that affect business operations and policy-making.

 
Professional Presence
 

In addition to her professional roles, Lisa has maintained a strong presence on LinkedIn, being a member since September 2008.

• She has over 6,000 followers, reflecting her influence and the respect she has garnered in her field.

 
Summary
 

Through her education and a career spanning leadership roles at Microsoft, Amazon, Yahoo, and now Integral Ad Science, Lisa Utzschneider exemplifies success in the realm of digital advertising and sales management. Her journey offers valuable insights into the qualities of effective leadership and career advancement in today's fast-evolving tech industry.