Quincy L. Allen

IBM

New York

Quincy L. Allen

IBM

Chief Marketing Officer

 

Overview

 

Quincy L. Allen, a seasoned professional with a notable career in leadership, strategic planning, and marketing, has carved an impressive path in the business world. His educational background lays the foundation for his extensive expertise and leadership capabilities.

 

Educational Background

 

Quincy earned a Bachelor of Science degree in Electrical and Electronics Engineering from Northeastern University. This technical background provided him with a solid grasp of technology and engineering principles, which became invaluable in his subsequent roles. To further sharpen his business acumen, he pursued a Master of Business Administration (MBA) with a focus on Marketing and Entrepreneurship from the University of Rochester. Recently, Quincy obtained a Certificate in Cybersecurity Oversight from Carnegie Mellon University's Software Engineering Institute, showcasing his commitment to staying current with evolving industry trends and knowledge.

 

Professional Milestones

 

Throughout his career, Quincy has achieved remarkable milestones. Starting at Xerox, he rose to the position of President, leading a $5.5 billion global organization. Under his leadership, Xerox achieved significant market share across all major segments. He managed various responsibilities, including P&L management, R&D, sales and marketing, strategy, and acquisition integration.

 

Role as CEO of Vertis Communications

 

Quincy's trajectory continued with his role as CEO of Vertis Communications, a $1.4 billion marketing services company. He successfully executed a turnaround strategy, improving EBITDA to $161 million and reducing debt from $1.3 billion to $500 million. He then served as the Chief Marketing and Strategy Officer at Unisys, where he steered the company in marketing, communications, strategy, and alliances, positioning it as a leader in IT services and products.

 

Contributions at IBM

 

At IBM, Quincy made significant contributions as the Chief Marketing Officer. He spearheaded brand transformation strategies, improved IBM Cloud brand health, and enhanced digital buyer journeys for higher conversions. His efforts also included marketing messages and analyst relations improvements, solidifying IBM's market position.

 

Current Board Memberships

 

Quincy currently serves as a Board Member at ABM Industries, Office Depot, and Lumen Technologies. His role at Office Depot also includes serving as an Audit Committee Member. These board positions leverage his vast experience, guiding these organizations toward strategic growth and operational excellence.

 

Notable Achievements

 

Notable among his achievements is his ability to lead various large-scale organizations through transformations and turnarounds. Quincy's broad experience in high-level professional responsibilities across several major companies underscores his expertise and ability to drive growth and excellence. His extensive skill set, which includes cybersecurity, strategic planning, sales management, marketing strategy, and business model innovation, makes him a highly influential figure in the business community.

 

Take Action

Download Brochure

What’s in this brochure:
  • Course overview
  • Learning journey
  • Learning methodology
  • Faculty
  • Panel members
  • Benefits of the program to you and your organization
  • Admissions
  • Schedule and tuition
  • Location and logistics

Contact Us

I have a specific question.

Attend an Info Session

I would like to hear more about the program and ask questions during a live Zoom session

Sign me up!

Yes! I am excited to join.

Download Brochure