Robert G. Romasco

Professional Background

Rob Romasco is a seasoned leader and consultant based in Burke, Virginia, with a passion for transforming organizations into exceptional entities. He holds an impressive educational background, having earned an MBA from Harvard Business School and a Bachelor of Arts in History from Brandeis University. His extensive professional experience spans various industries, showcasing his expertise in strategy development, marketing, and leadership.

Early Career

Rob's career journey began at Epsilon in 1978, where he held critical roles and contributed to numerous transformations. After over a decade, he transitioned to Corporate Decisions in 1990 as a consultant, focusing on developing customer-focused strategies. In 1993, he joined American Century Investments as a Senior Vice President, playing a key role in transforming the firm into a nationally recognized leader with significant asset growth.

Leadership Roles

Rob's leadership prowess continued to shine at J.C. Penney Direct Marketing Services, where he served as President/CEO from 1999 to 2001, spearheading business revitalization and international expansion. Following this, he became the Executive Vice President and Chief Marketing Officer at CIGNA, establishing a common brand platform and achieving record cross-sales results.

Further Career Achievements

In 2005, Rob took on the role of Senior Vice President at QVC, responsible for customer analytics, research, new business development, and network/program distribution. His career further expanded when he joined AARP in 2006 as President, serving as Chief National Volunteer and Member of the National Board of Directors. During his tenure, he represented AARP's policies, programs, and values to a wide range of constituencies.

Board Membership and Ongoing Contributions

Since 2014, Rob has been a member of the board of directors at Amalgamated Bank, the largest majority union-owned bank dedicated to superior customer service and supporting progressive values. Throughout his career, Rob has demonstrated a consistent ability to lead and develop organizations towards sustainable success.

Recognition and Skills

In addition to his impressive professional portfolio, Rob has been recognized for his leadership qualities and deep understanding of business processes. Notable recommendations praise Rob's vision, guidance, and ability to leverage his extensive network and strategic toolkit.

Summary

Rob Romasco's career is marked by a commitment to excellence, significant achievements, and a passion for organizational development. His skills in leadership, marketing strategy, and strategic planning have made him a transformative figure in the various sectors he has served.