Sarah Martinez

Professional Profile

Sarah Martinez is a seasoned professional in the media and advertising industries. Currently, she serves as the Global Chief Revenue Officer at Integral Ad Science, a role she assumed in April 2023. Her leadership and expertise have been instrumental in her career.

Educational Background

Sarah's educational background is both diverse and impressive. She holds a Master's Degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University. Additionally, she earned a Bachelor's Degree in Philosophy from Rutgers University, showcasing her strong analytical and critical thinking skills. She also completed a Certificate in Executive and Personal Coaching from New York University and studied Diversity and Inclusion at Ecornell. Moreover, she attended the High Potential Leader Program (HPLP) at Vista Equity Partners between March 2021 and December 2021. These academic achievements have provided her with a strong foundation in both her professional and personal development.

Professional Experience

Sarah's career path is marked by a series of progressive roles across notable companies.

• Before her current role at Integral Ad Science, she worked as the Senior Vice President of Americas Revenue at the same company from May 2020 to April 2023.
• Prior to that, she was the Vice President of Client Sales and Strategy at Verizon Media from June 2017 to May 2020.
• Her tenure at Yahoo! Inc. as the Senior Director for Retail, QSR, and Travel from September 2014 to June 2017 further exemplifies her upward trajectory.

Earlier roles include:

• Serving as the New York Advertising Manager at Time Inc. from January 2011 to September 2014.
• Manager of Business Development at 24/7 Real Media, a WPP company, from November 2009 to January 2011.
• Advertising Sales Manager at The New York Times/NYTimes.com from October 2006 to November 2009.
• A brief stint in Media Sales at Syracuse WSTM-NBC from January 2006 to May 2006.

Skill Set

Throughout her career, Sarah has developed an extensive skill set that includes:

• Digital media
• Digital strategy
• Mobile advertising
• Digital marketing
• Media planning
• Online advertising
• Mobile marketing
• Integrated marketing
• Social media marketing
• Media buying
• Advertising
• Business development
• Strategy

Conclusion

Sarah Martinez's career is a testament to her dedication, expertise, and ability to drive growth and innovation in the advertising and digital media sectors. Her educational background and diversified experiences have molded her into a highly effective leader in her field.