Silvija Martincevic

Introduction

Silvija Martincevic is an accomplished leader with more than 20 years of experience in the fields of e-commerce and fintech. Based in San Francisco, California, Silvija has built a reputation for her ability to scale and manage global businesses, including well-known companies like Affirm and Groupon. Her career is marked by a strong focus on using technology to benefit underserved communities, and she currently serves as the CEO of Deputy, a leading provider of smart scheduling and workforce management software.

Educational Background

Silvija's impressive educational background laid the foundation for her successful career. She earned her MBA from The University of Chicago Booth School of Business, where she focused on Statistics & Econometrics and Entrepreneurship. This advanced education equipped her with the analytical skills and entrepreneurial spirit that have been central to her professional endeavors. Prior to this, she completed a BA in Economics and Management, International Relations, and German from Beloit College.

Career Trajectory

Silvija's career trajectory is notable for its breadth and impact.

• She started as the Director of Economic Policy and Research at Rock Island Company, a role she held from 2002 to 2004.
• She then co-founded Zenna Financial Services, LLC, serving as CEO and managing all aspects of the investment management company from 2003 to 2007. It was here that she honed her skills in socially responsible investing.
• Her next role was as Senior Vice President of Investments at Attucks Asset Management, LLC, where she managed portfolios for major institutions and grew the assets under management from $670 million to $1.8 billion.
• In 2011, she joined Groupon, where she took on various leadership roles over several years. These included Director and Senior Director of Operations, VP of Analytics, Pricing and Merchandising, General Manager of Health, Beauty & Wellness in North America, Chief Marketing Officer - International, and Chief Operating Officer - International. Her time at Groupon saw her managing large teams, overseeing operations across multiple countries, and significantly increasing revenue.
• In 2019, Silvija became the Chief Commercial Officer at Affirm, where she led a commercial organization of nearly 400 people across five countries. Under her leadership, Affirm's revenue grew from approximately $100 million to $1.3 billion in just three years.
• Currently, she serves as the CEO and Board Director of Deputy, where she continues to drive innovation and growth.

Board and Advisory Roles

In addition to her executive roles, Silvija also serves as a board director and advisor to various mission-driven companies.

• She has been a Board Director at Kiva since 2021, helping to provide financial access to underserved communities.
• She also served as a Board Director at Lemonade from 2021 to 2024, contributing to their mission of transforming insurance into a social good.

Recognition and Leadership Qualities

Her leadership qualities have been widely recognized, with multiple recommendations praising her compassion, analytical skills, and dedication to customer experience. Colleagues describe her as dynamic, innovative, and one of the most impressive leaders they have ever worked with.

Conclusion

Silvija Martincevic's journey is a testament to her ability to blend strong analytical skills with a deep passion for using technology to make a positive impact on society. Her diverse experience across various high-growth companies underscores her capability to lead and inspire in any business environment.