Vineet Mehra

 
Education
 

Vineet Mehra is a highly accomplished marketing executive with a distinguished career spanning over two decades. His education began at Wilfrid Laurier University, from where he holds an undergraduate degree. To further enhance his skills, Vineet pursued executive education programs at Harvard Business School Executive Education, including the Executive Leadership Program and Harvard Finance Leadership Program.

 
Career Overview
 

Throughout his career, Vineet has held numerous high-profile roles across various leading companies. He currently serves as the Chief Marketing Officer at Chime, a position he has held since June 2022. Here, he leverages social and data-driven media along with cultural marketing to drive growth and challenge traditional banking practices.

 
Previous Roles
 

Vineet’s previous roles include his time as the Global Chief Customer and Marketing Officer at Walgreens Boots Alliance from 2019 to 2021, where he led efforts to digitalize and personalize the retail pharmacy experience during the COVID-19 pandemic. As the Chief Growth Officer at Ancestry, he was pivotal in launching Ancestry DNA, bringing consumer genomics into the mainstream. At Johnson & Johnson, he managed multi-billion dollar portfolios as the Global President of the Baby Care Division and Global President of Marketing Services.

Before that, Vineet held significant marketing roles at Novartis Consumer Health, including Vice President of Marketing for Europe and North American Category Director for Analgesics, as well as Head of Marketing for Canada. His experience also includes a stint as Marketing Manager for General Mills Canada and regional brand responsibilities for Beauty Care in South East Asia at Procter & Gamble.

 
Board and Advisory Roles
 

In addition to his corporate roles, Vineet is actively involved in several boards and advisory roles.

• He serves on the Board of Directors and Audit Committee at Lovesac.
• He is a member of the Advisory Council at Spotify.
• He provides strategic advice to Pixis.
• He's also on the advisory board at Ridge Ventures.
• He holds positions with MMA Global and Effie Worldwide, where he was previously Chairman of the Board of Directors.

 
Recognition
 

Vineet's achievements have garnered him significant recognition.

• He has been named among Fortune's 50 Most Influential CMOs.
• Forbes 50 Most Entrepreneurial CMOs.
• Business Insider’s Most Innovative CMOs.

His contributions have also been acknowledged by Adweek and Ad Age.

 
Personal Interests
 

Besides his professional pursuits, Vineet has a rich array of personal interests. He dreams of becoming a pizzaiolo, has traveled to over 80 countries, and enjoys making memories with his family. His insights and thoughts on marketing have been published in esteemed outlets like the Harvard Business Review, Wall Street Journal, Business Insider, Forbes, and Ad Age.

 
Summary
 

Vineet Mehra's journey showcases his expertise in marketing strategy, digital marketing, and leadership, establishing him as a significant influencer in the industry.